CALL 0433 286 795 or EMAIL nick@nicreated.com.au
to have a conversation about your business' needs.
CALL NICK 0433 286 795 or EMAIL nick@nicreated.com.au
More Leads At Lower Cost
UPDATED ON 17 FEB 2025
Dear business owner
Are Google Ads making you feel like you're in over your head? You're not alone. Many business owners find themselves tangled in the web of Google's sophisticated algorithms and AI advancements, unsure of how to navigate this complex landscape effectively.
If the thought of optimising campaigns, selecting the right keywords, and analysing performance data has you feeling overwhelmed, I'm here to offer a guiding hand.
You see, Google Ads is a beast, but I've got it tamed. Whether it's picking the perfect keywords, crafting ads that click with people, or making sure your budget's working as hard as it can—I've got it covered.
I've been in the game for a while, working with a bunch of clients across all sorts of industries, handling monthly spends anywhere from $50k to $100k plus. That's given me a pretty good playbook for what works and what doesn't, no matter what field you're playing on.
But here's the deal—it's not just about slinging ads. It's about crafting a strategy that fits snug with your overall marketing vibe, using data to steer the ship. Keeping tabs on what's working and tweak what isn't, making sure every penny of your budget is pulling its weight.
Looking to team up and kick some digital marketing butt with Google Ads? Drop me a line when you're ready to chat, and we can hash out a plan that'll send your business soaring.
Google Ads targets users actively seeking products or services, increasing the likelihood of conversions, while paid social media platforms may display ads to less interested users.
Greater Reach: Google Ads accesses a vast user base, with billions of daily searches, expanding your potential customer reach.
Superior ROI: Google Ads typically yields a lower cost per acquisition than paid social media, thanks to higher quality leads and more efficient conversions.
Precise Targeting: Google Ads offers extensive targeting options, including keywords and demographics, allowing for refined and effective campaigns.
Comprehensive Tracking: In-depth analytics and performance tracking tools provided by Google Ads enable data-driven optimization and continuous improvement.
In essence, Google Ads outperforms paid social media platforms like Facebook and LinkedIn in customer generation, due to its higher user intent, broader reach, better ROI, advanced targeting, and extensive performance tracking.
Google Ads Keyword Research
I will discover highly relevant keywords tailored to your product or service, ensuring they align with your offerings and optimise your advertising potential.
Google Ads Competitor Research
Employing advanced tools, I analyse your competitors' strategies, gaining insights from their triumphs and setbacks to strengthen your advertising campaigns.
Google Ads Copy Writing
I craft compelling and persuasive ad copy designed to engage the ideal customer and encourage clicks.
Google Ads Conversion Optimisation
Leveraging my expertise, I'll direct Google's algorithm to identify prospects that align with your product or service, enhancing conversion rates.
Review And Strategise Your Offer
To encourage customers to connect with you, a persuasive reason is essential. I'll assist you in discovering and highlighting your competitive advantage.
BUSINESS INDUSTRY
Education Provider
Average leads to sales conversion rate of 12.5:1 and a sales value of $9,400.
Return on Ad Spend:
39:1
BUSINESS INDUSTRY
Conveyancing Startup
Converting one in every three leads with an average sales value of $1,100.
Return on Ad Spend:
3:1
BUSINESS INDUSTRY
Digital Gift Cards
Average sign up (customer) value of $50, very high volume.
Return on Ad Spend:
5.4:1
Staying Lean
Prioritise maximising your return on ad spend (ROAS) on the most effective channel before investing in others.
Diving Deep
By comprehending your business, I can optimally present your offer and attract a higher number of customers.
Google Ads targets users who are actively searching for products or services, making them more likely to convert compared to the broader, less interested audience on social media platforms. This focused approach, combined with Google's vast search volume, provides a more efficient path to reaching potential customers ready to make a purchase, resulting in higher conversion rates and a more effective use of advertising budgets.
Keyword selection is crucial as it determines which searches your ads appear for. Choosing the right keywords ensures your ads are shown to users with a genuine interest in your product or service, improving the relevance of your traffic and increasing the likelihood of conversions. Effective keyword research and selection help in targeting ads more precisely, optimising your advertising potential, and maximising ROI.
Yes, Google Ads can significantly expand your potential customer reach due to Google's extensive network, which includes billions of daily searches across the globe. This vast reach, combined with precise targeting options, enables advertisers to connect with a broader yet more targeted audience, surpassing the limitations of other digital advertising platforms.
Key strategies include thorough keyword research to find highly relevant terms, competitor analysis to leverage industry insights, crafting compelling ad copy to engage potential customers, and focusing on conversion optimisation to ensure your ads attract users most likely to convert. Continuously monitoring and adjusting based on performance data is also crucial for maximising ROI, allowing for data-driven decisions that improve campaign effectiveness over time.
Google Ads provides comprehensive tracking and analytics tools that enable advertisers to measure campaign performance in detail, including metrics like click-through rates, conversion rates, and ROI. By analysing this data, advertisers can identify areas of success and opportunities for improvement. Regularly reviewing campaign performance and making data-driven adjustments, such as refining keywords, ad copy, and targeting settings, helps in continuously optimising campaigns for better results.
A decade of digital advertising experience.
I manage a portfolio of over $1,000,000 in yearly digital advertising spend.
I work with B2B and B2C across a broad range of industries - education, gifts & egifts, finance, food, legal and property.